Search for SquarePants, Kellogg's has brought Bikini Bottom's favourite breakfast to life. Creating a limited edition run of 'Kelpo' cereal, the adorable design is a welcome blast of childhood ...

Cereal aisles across the United Kingdom just got a little less sweet, and fans of one chocolatey favorite are starting to notice. After a highly anticipated return and a wave of nostalgic buzz, ...

The treats will be featured in Froot Loops and Cocoa Krispies flavors. Nostalgia alert! After being off the shelves for 12 years, Kellogg's is bringing back its popular Cereal Straws. MORE: People on ...

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

Boxes of Kellogg’s breakfast cereal are seen at a supermarket, Friday, July 11, in Springfield. Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...