Valentine’s Day has long been marketed as a celebration of forever love, complete with roses, candlelit dinners and jewelry meant to last a lifetime. But JCPenney is taking a more honest and timely ...

Lab-grown diamonds are poised to have a major year at leading retailers as consumer interest and unique offerings continue to grow across the country. Large retailers like Walmart, JCPenney, Zales, ...

A little luxury for a lot less.

JCPenney actually has a vast array of diamond jewelry, and their online shop often has some of the best sales on engagement rings we’ve ever seen. On the other hand, keep in mind that this retailer ...

JCPenney has marked down its Gemstone Sterling Silver 2-Piece Jewelry Set to $34, a 54% discount from its original $125 price, as part of its Mother's Day promotions. The set features a pendant ...