[While there are many forms of innovation that a company can develop—such as product, process, network, and customer experience innovation—business model innovation is one of the most powerful ...

In many scenarios, the best way to profit from a bold new investment is to get in on the ground floor. Early supporters of an innovation typically stand to gain the most from its potential success.

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...