A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Discover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome ...

Automation can save SEO teams time—but at what cost? Explore where AI boosts speed, where it erodes trust, and how to protect real authority.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

For marketers, AI has been a shiny new toy. Teams experimented with content generation, data analysis and automation tools, hoping to find a shortcut to smarter campaigns and faster growth. Some of ...

Consistency is key when it comes to branding. By using ImagineArt, businesses can ensure that all their video content follows the same style and tone. The AI-powered platform lets you customize every ...

In the pharmaceutical space, AI isn’t just impacting the clinical trial process. It’s also impacting HCP marketing—how pharmaceutical products reach healthcare professionals. We’re already seeing some ...

If your AI outputs sound generic — your inputs probably are too. In part two of "Selling with AI", Apollo.io breaks down the exact structure for writing AI sales prompts that drive results with real ...