A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells. Although the smart home products industry is projected to hit $537 billion by ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Scaling during adversity requires focus, resilience and a willingness to lean into what makes your company unique.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

In today's digital age, marketing for small businesses has become easier and more affordable than ever. Social media and ...