Company partners with Google-owned Owlchemy to build custom model to determine actions of non-player characters in ...

This article is part of AI Week. Since the start of the current wave of excitement around generative AI, coding has been viewed as a field that is ripe for implementation of the tech. After all, the ...

Project Genie is an underwhelming glimpse into what may come. Project Genie is an underwhelming glimpse into what may come. is a senior reporter covering technology, gaming, and more. He joined The ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

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AI NPC technology is rapidly transforming AI in games by replacing static dialogue trees with systems capable of dynamic conversations and adaptive behavior. Modern game characters can now remember ...

A few hours after the State of Unreal keynote speech, founder and CEO of Epic Games Tim Sweeney, alongside EVP of development Marcus Wassmer, met with us to talk about everything new with Unreal ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Now, generative AI is being used to produce game assets and speed up development. This is ...

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GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. New data shows that most gamers just do not care about the use of ...