Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...

Chances are, no matter what kind of work you do or don’t perform, you might have noticed that Thursday was Take Our Daughters and Sons to Work Day. If you’re a kid, you probably had an OK time at best ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

Take Your Child to Work Day often results in some unexpected surprises—but very few of them end up in a new world record. But for one Ford employee and his son, that’s exactly what happened: they’ve ...

You might remember a couple of weeks back the life-sized Hot Wheels looping track that was being constructed at the X Games Los Angeles 2012. The two drivers for Team Hot Wheels set a Guinness World ...

For decades, kids have watched miniature cars defy gravity, racing in tracks that have circle loops. Those childhood dreams are coming to life this week when a pair of life-size racing cars will blast ...

Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels™ Infinite Loop, a new digital racing game that brings the legendary Hot Wheels® catalog to ...

Ford employees built the world's tallest Hot Wheels loop in honor of Take Your Child to Work Day. The record-setting loop stands at 12 feet, 6 inches high; beating the previous record, which stood at ...

Two drivers are set to perform the world’s first synchronized vertical loop for a stunt at this year’s Summer X-Games. Two drivers are set to perform the world’s first synchronized vertical loop for a ...

Uncover thrilling Black Friday deals on Hot Wheels toys. Perfect for young car enthusiasts, these exciting discounts offer endless racing adventures and imaginative play at fantastic prices.