In summer 2025, UK consumer protection and review organisation Which? and research provider London Economics published a policy research report analysing the use of environmental claims on almost ...
The brands failed to substantiate the claims, the Advertising Standards Agency said, potentially misleading consumers.
The Green Claims Code, overseen by the Competition and Markets Authority, now expects businesses to back up the environmental claims they make rather than simply asserting them. The useful question, ...
The proposal for the European Union’s Green Claims Directive has been withdrawn. The scrapping of the anti-greenwashing legislation was announced by an EU spokesperson last week, Euractiv reports.
Forbes contributors publish independent expert analyses and insights. I am an attorney who writes about sustainability law and policy. New legislation aimed at curbing greenwashing in the European ...
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