Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion. Optimization testing is an essential part of ...

In every team sport there comes a time when specific players need to step up their influence to make their team successful. That's essentially what Google did when it announced a beta for offering ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient ...

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of ...

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. Google AdWords has been integrated with Google Surveys 360, and ...

Google’s Optimize and Optimize 360 website testing and analytics tools will be phased out later this year in favor of Google Analytics 4. Google’s Optimize and Optimize 360 website testing and ...

You’ve probably heard of Google Optimize by now. It’s Google’s tool for A/B testing and personalization. It was in beta last year, making optimizers worldwide eager to test it. Now that it’s ...

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last ...

A new report courtesy of the folks at ReadWrite is shining light on the steps and process Google’s engineers undertook to optimize Android 4.4 KitKat before its introduction to the world. As Google’s ...

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...