Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.