For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week's episode of GOLF's Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL's ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Neil Tappin travels to The Kingdom London at The Grove, TaylorMade's new elite custom fitting venue to see what it's all ...

Answer: Don’t just listen to us. Take the advice of this week’s PGA Tour winner Davis Thompson. “Getting fit for golf balls is a lost art,” he says. “It's important for amateurs to know which ball ...

J.T. Poston’s switch to Titleist Pro V1x Left Dash shows why more golfers should think about ball fitting, flight windows and ...

Editor’s Note: Bruce Martin is a PGA Master Professional with the San Diego Golf Academy. SDGAs program offers a curriculum of golf instruction and golf business management at all four golf schools, ...