For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...

So, Gillette, the razor and shaving conglomerate, has released a commercial that is either Oscar-worthy or the devil’s own butthole, depending on your view of masculinity. This happened while I was ...

Now, Procter & Gamble, the maker of Gillette, is out with a new ad, "We Believe," that challenges the image of masculinity it once promoted. The consumer goods company, whose net sales totaled $66.8 ...

Gillette's newest advertisement isn't about shaving, or beards or personal hygiene. The company's "We Believe" ad -- a one minute and 48 second spot posted to its social media accounts this week -- ...

(NEW YORK) — Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the shaving company, owned by Procter & Gamble, is calling on men to be ...

Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ...

Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...

Representations of masculinity have long been fertile ground for advertising. In 1954, for example, Marlboro cigarettes introduced the Marlboro Man, a figure of a rugged cowboy who popularized a ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook On Jan. 13, Gillette, a titan in men’s razors that has toted the macho “The Best a Man Can Get” ...

A Gillette ad for men invoking the #MeToo movement is sparking intense online backlash, with accusations that it talks down to men and groups calling for a boycott. But Gillette says it doesn't mind ...