Gap blew away expectations for company-wide comparable sales, which grew 5% during the quater after its viral "Better in Denim" campaign with Katseye. CEO Richard Dickson told CNBC economic data ...

The Gap will always be famous. See, 2025 has been a real doozy of a year as far as marketing is concerned. From Sydney Sweeney’s “Good Jeans” American Eagle ad to Matt Rife’s strange E.L.F. Cosmetics ...

Gap's latest comeback didn't start in a boardroom. It started with a dance. When the San Francisco–born apparel brand dropped a denim campaign this summer featuring global girl group Katseye grooving ...

Gap’s latest campaign starring the TikTok-born group Katseye and American Eagle’s denim ads with actress Sydney Sweeney may seem like they’re sending two very different messages—the latter ...

Gap's global brand CEO, Mark Breitbard, has revitalized the brand through basics and partnerships like Katseye.