The clothing company is making a foray into “fashiontainment” as it looks to cement its brands more deeply in popular culture.

Boy bands are having a moment, andGap wants to get in on the action. The company announced a multiyear collaboration with Just Your Type (JYT), a five-member dance-forward American boy band. This is ...

Gap debuts its Fashiontainment platform with boy band JYT: a co-designed capsule collection, docuseries, and fan experiences ...

Multi-year collaboration with rising pop act JYT, Wexler Records and Republic Records reimagines music fandom through original content, live experiences, and fashion.

JYT is taking its relationship with fashion to the next level! The rising five-member boy band, made up of Recker […] ...

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a ...

Gap Inc. debuts its Fashiontainment platform with boy band JYT, launching a docuseries, mall tour and capsule collection.

“Gap has struck a multiyear partnership with Just Your Type through the boy band’s labels, Wexler Records and Republic Records,” Retail Dive reported in an article. “It is the first deal to come out ...

The new platform is designed to take the retailer's marketing, merchandising and storytelling to a higher level and deepen ties to entertainment and culture.

Several of The Gap Band's hits are still in heavy rotation today, with one in particular becoming one of the most defining tracks of the 1980s—and it remains a timeless classic 44 years later. One of ...