Using data from a top video game streaming service, Puneet Manchanda, Isadore and Leon Winkelman Professor of Marketing, and Ph.D. student Bruno Castelo Branco have challenged preconceived notions of ...

Getting your Trinity Audio player ready... Summer break is here, which means school is out, no more homework, and it’s time to have fun. The lack of routine and scheduled activities, however, may pose ...

Of the billions of people worldwide who play video games, a very small subset exhibits disordered, out-of-control behaviors wherein gaming vastly impacts functioning and interferes with important ...