It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

The company's first foray into digital medium format arrives in late February. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has ...

FUJIFILM North America Corporation just announced it will launch a high quality film camera, the GF670 Professional medium format folding camera, at PMA 2010. Ideal for professional photographers ...

Fujifilm has decided to make a big announcement at Photokina ... medium format big, in fact. The firm has revealed it's entering the medium format market with a new mirrorless camera system, GFX. The ...

Fujifilm made the biggest splash at Photokina with the GFX 50S, a mirrorless camera with a giant sensor stuffed into a fairly compact body. When it arrives early in 2017, the company will be in the ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has announced that the GFX 50S medium ...

The world of modern photography has long sustained a slow but widespread affliction with mirrorless cameras, especially since they offer a much-needed release valve for users who bay for the high-end ...

Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...