The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Google announced that the URL to Google’s structured data tool now redirects to a landing page. The landing page encourages users to try Google’s Rich Results page, while using a near invisible button ...

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Why we care.

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners ...

Dealers who use Google Chrome as their web browser now have another shortcut to use during their daily marketing tasks and conversations with potential vehicle buyers. This week, FlickFusion released ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages. This ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...