For advertisers targeting women, this is a new golden age. Earlier this week, over 12 million viewers tuned in to witness an electrifying Elite Eight showdown between the University of Iowa and ...
Advocacy group Women in Advertising, Communications and Leadership (WACL) has launched a creator-backed campaign designed to accelerate gender equality and representation in the advertising industry, ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min MBJ’s editorial team ...
Advertising hasn’t overcome its gender bias issue yet. According to the Geena Davis Institute, 25% of ads feature only men, while only 5% of ads feature only women on screen. But younger generations, ...
This post is part one of a two-part series by Charlene Pell. Part two is here. In televised advertisements for the "See Her, Be Her" movement, an accomplished group of girls and women, diverse in age, ...
Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min While Christi Kelley is actively ...
At 33, I was on top of the world. By 36, I was in full-blown burnout. I had built and run a successful marketing agency for over a decade. I was consulting for global brands, travelling ...
The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...
Because advertising is such a highly regarded program at CU, the Pathways to Excellence workshop added its first advertising project in 2014. Working in three teams, students created an advertising ...