If you're considering increasing your business's visibility on Facebook, you'll need to decide whether a business fan page or a Facebook app is the best way to start. Although an app has its own page ...

Tapping into the massive audience on Facebook is a huge opportunity for any company -- which is why thousands of businesses have created fan pages. Unfortunately, not all of them appear to know what ...

When someone clicks "Like" at the top of your Facebook Page, she becomes a fan and has access to your page's Wall and any announcements you post. You can update your fans in two ways: publicly or ...

Opinions expressed by Entrepreneur contributors are their own. Many small-business owners are perplexed by all the fanfare surrounding Facebook marketing. Sure, they can see the return in terms of ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and ...

Why do people become fans of brands on Facebook? Are they motivated by their interest in the brand, or are they influenced by their friends, or by their personality traits? We recently conducted a ...

In a recent interview with 14 year-old radio host Miles "The Shoe" Schuman, Sebastian Bach is calling out 796,000 of his 800,000 Facebook page fans. The reason? Bach's new solo record, 'Give 'Em Hell' ...

Facebook mobile news feed ads are a hit with advertisers and they’re the most efficient way to purchase Facebook fans, say five out of five leading Facebook ad-buying software startups. The data comes ...

Social media has been touted as a magical marketing realm where companies can find customers and make sales...and it's all free. But a recent survey from social-media management firm Expion on which ...