Humans love to attach labels and acronyms to just about everything. From sports (MLB, NFL, NBA) to government entities (FBI, IRS, NATO), people (JFK, LBJ, RBG), and everything in between (IBM, NBC, ...
When dealing with high-value stuff, it usually doesn't matter if the virtue is material or sentimental. Sometimes, things are just priceless – even if others see them as nothing but metal, plastic, ...