Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...