Whether you choose to apply ethos, pathos or logos, think about your greatest persuasive strengths before you write. Perhaps your personal authority is the magic charm.

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words ...

Student Jake went to his English professor for advice about asking out his crush, Hannah. They applied the principles of ethos, pathos and logos.

By drawing upon specific rhetorical and oratorical devices such as pathos, logos and ethos a speaker can change debates, drive an ideological agenda, and defeat their opponents.

A story in the Houston Chronicle says that studies show that about 80 percent of the time, jury verdicts match the opinions jurors held in a case immediately after hearing the opening arguments ...