Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

At the AAAA Media Conference in 2005, P&G's Chief Marketing Officer Jim Stengel prognosticated, and I'm paraphrasing, "In 10 years we'll be evaluating media buys based on engagement." Within days, ...

Community engagement is an established scholarly practice. Community engagement enjoys a rich tradition of scholarship that spans decades and includes work by researchers the world over. There's good ...

The Division of Student Life is committed to providing an excellent staff experience through positive staff engagement. Members of the division are encouraged and empowered to create and maintain a ...

The engaged unit/program award recognizes a Purdue unit or program that integrates/leverages community engagement across ALL university mission areas: teaching, research, and engagement resulting in ...