Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it ...

Read more about the winners of the 2025 Healthcare Marketing Impact Awards. NEW YORK (AdAge.com) -- Following months of trying to develop a new metric of ad effectiveness, the Advertising Research ...

Julia Edmonds, managing director of Lexington Catering, says companies should embrace a clear definition HR teams should try to make their definition of engagement simple and easy to understand, ...

Research from the CIPD and Kingston Business School’s Centre for Research in Employment Skills and Society (CRESS) proposes two new levels of employee engagement – the ‘transactional’ and the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. How often do you think about quitting? With job uncertainty as high as many of us will ever ...