Disney is asking up to $12M for backup Super Bowl ads. Here's how 30-second prices climbed — and why brands now buy fewer spots.

Disney sold every commercial in Super Bowl LXI back in August. Now it’s lining up backup advertisers who’d pay $10 million to $12 million for 30 seconds if a current sponsor drops out, Variety ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Disney has achieved an unprecedented early sell-out of all commercial slots for Super Bowl ...

Disney disclosed on its earnings call this morning that its Super Bowl ad inventory is sold out, ahead of recent years, when sales bled into the season. Fox, two years ago, put the sold-out sign up in ...

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Disney is aiming high with its asking price for 30-second ad spots in the 2027 telecast of Super Bowl LXI, which marks the company’s first time televising the Super Bowl in 20 years. Perhaps too high, ...

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Disney is airing the Super Bowl on ABC, ESPN, Disney+, ESPN2, ESPNU, and NFL Network, to the chagrin of local station ...

If you haven’t heard, ESPN will televise its first Super Bowl this year. More accurately, it’s a Disney game. It will land on multiple Disney properties, with ABC ...

Disney said it had sold out all its commercial inventory tied to its coming 2027 telecast of Super Bowl LXI, showing a remarkable push to a financial touchdown that seemed in danger of being blocked ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a ...