Campaign launch: DirecTV Advertising unveiled its 'Metaphor' campaign during Upfront Week in New York, using the event to illustrate its converged TV platform. Multi-channel strategy: The campaign ...
The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and ...
A targeted ad campaign by DirecTV is likening this week's upfronts in New York to "a week-long metaphor" for the pay-TV ...
The week-long campaign will surgically target "upfront week" attendees across NYC via digital OOH, LED trucks and even on ...