Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

As I’ve seen in the Who’s Mailing What! Archive, overall mail volume is down in practically every sector. Of course, that means that mail may have a greater chance to be looked at and opened, ...

If you visit Little Italy in New York City and stroll down Mulberry Street at dinner time, a dozen maitre d’s accost you, each one hawking their specials, wines and cannoli. Ultimately, the restaurant ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...