Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s ...

Google’s pebble-shaped smartwatch has a strong fan base, but its singular design language may be keeping the Pixel Watch from ...

In an industry rooted in tradition and exclusivity, two young entrepreneurs are redefining how luxury watches are bought and ...

Breda is a unisex luxury watch brand that fills the void for affordable, high-end timepieces. The brand has a unique approach to blending classic and modern designs. We tested a variety of Breda ...

While all eyes were on the bold sartorial statements made by A-list guests and celebrity attendees at the 2025 Met Gala on Monday night in New York City, designer timepieces also had a major moment.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more If the finer things in life strike your fancy, you'll no doubt like the idea of wearing one of the best ...

For many of us, the Apple Watch is an extension of our iPhones, making it infinitely easier to connect, communicate and track our health and fitness stats on the go. It’s also evolved into a wearable ...

The Pixel Watch lineup has kept the same design language for four years now, and fans aren't tired of it at all. Check out the poll results!

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you're reading this, there's a good chance you're ready to treat yo' self to the finer things in life.