Dell is getting rid of its Precision PCs. Here's what will replace them.
Dell just announced it Dell Pro Max 14 and Dell Pro Max 16 at CES. The laptops pair the latest Intel Core Ultra Series 2 ...
Dell’s new PC names are boring—and a smart move
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...
Dell PCs with suspicious branding: Pro and Pro Max copied from the iPhone?
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive To One Company'
In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...