True story. Back in 1999, I was writing a story for a glossy magazine out in Dubai. The country was beginning to shift from oil to tourism. It was prescient – something you might read about in The ...

This year will no doubt be memorable for lots of reasons, but something that is already remarkable is that 2026 is the first year that six generations of Brits will be in the workplace. The oldest of ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the ...

Generation X, long referred to as America’s “forgotten generation,” is about to step into the spotlight. Over the next decade, Americans aged 45-60 are projected to inherit an extraordinary $1.4 ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...