Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Road Dogg was given the difficult task of creating a D-Generation X stable using the current WWE roster and made some interesting picks, including Rhea Ripley. The WWE Hall of Famer was a member of ...

Generation X is often forgotten, but some of its favorite car models are also exceptionally popular in the eyes of previous ...