If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

If you’ve heard anything about Japan, you’ve probably heard about Harajuku, the Tokyo fashion hub for anything cute and zany. Characterized by bright colors and kawaii characters, like singer Kyary ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like ...

She is one of Japan's most famous exports and the undeniable queen bee of its kawaii (cute) culture. Hello Kitty, the winsome wide-eyed feline created in 1974 by Japanese gift company Sanrio, is a ...

There's no doubt about it, Japan is the land of whimsicality, creativity and cuteness overload. Finally heading down to the land of the rising sun for that much awaited holiday? Ditch the ordinary ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...