Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

It’s that time of year when enterprise sales organizations start creating account plans. My own company FinListics recently surveyed 65 enterprise sales and enablement leaders and field sellers, ...

Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...

It took approximately two months for Hershey to rework the GCIC experience into the HIN and, over the past six months, the system capabilities have been constantly refined and expanded. The company ...

We used to use phrases like market research and customer data. Now that ‘customer insight’ has become a buzzword, it implies that we used to not really understand our customers. Even if we had plenty ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...