The following was previously published in an earlier edition of Marketing Insider. Cultural relevance feels impossible to define because the very nature of it is ethereal and fast-moving. Which means ...
Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Culture impacts business. It influences consumer values, ...
A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...
Participating in culture is increasingly becoming an approach brands are using to engage more of their ideal customers. It makes sense that this is the case. Culture is how people connect. And as ...
Cultural relevance has never been more important or desired by brands and marketers than it is right now. As fragmented as our media landscape has become, a brand with cultural relevance is better at ...
Chand points to the “95–5 rule,” which suggests that only 5% of consumers are actively shopping at any given time.
NEW YORK, NY / ACCESS Newswire / December 30, 2025 / The Door, a lifestyle, hospitality and culture-focused communications subsidiary of Dolphin (NASDAQ:DLPN), today announced its role in architecting ...
Just in time for Halloween, Jack in the Box is bringing Monster Tacos, Mummy Wrapped Monster Tacos, and the Witch Please Shake to its menu, reinforcing its C.R.A.V.E.D. marketing strategy, which ...
Internal emails from Meta executives have revealed growing concerns over Facebook’s declining cultural relevance, highlighting the company’s struggle to keep the platform engaging amid shifting social ...
Cultural relevance feels impossible to define because the very nature of it is ethereal and fast-moving. Which means that brands that touch our lives every day need to think in terms of lasting ...
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