Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

AI tools now let you change outfits in existing photos and expand tight frames to fit any platform, helping creators produce ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Beiersdorf, a German skin care company whose brands include Nivea and Eucerin, runs huge campaigns featuring hundreds and hundreds of creative assets. Until recently, though, the company could only ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...