Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Shared by Stacey Abrams, Ilhan Omar, and Chris Hayes, the ad “What’s Possible” used inspiring messaging to appeal to underrepresented voters. Political ads typically aren’t very inspiring. Instead, ...

Advertisers are increasingly adopting connected TV as the foundation of their media strategies, but many ... Read More ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we move through the second half of 2025, digital advertising has reached a curious ...

1. How did you end up being a creative? I was studying graphic design and came across a book called 'I Am Amost Always Hungry' by Cahan & Associates. Their specialty was designing annual reports, but ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...

Between them, Ryan O’Rourke, Alberto Ponte, and Dan Sheniak helped create some of the most iconic Nike ads for the better part of two decades. Now they’re opening up a new ad shop for any other brand ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. • Reach: The percentage of your target audience that you're reaching. • Frequency: The ...

LONDON--(BUSINESS WIRE)--Recraft Inc., the only AI-powered design platform providing image generation with true brand consistency, today announced it has raised a $30M Series B funding round led by ...