Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

A shop window advertising sign depicting a pale-complected, red-lipped beauty idealized at the start of the 20th century. Warshaw Collection of Business Americana, Archives Center, National Museum of ...

To improve patient safety and transparency in ads promoting cosmetic treatments, the Australian Health Practitioner Regulation Agency (AHPRA) has developed new guidelines to determine what clinics and ...

Mary Kay Inc, a leading manufacturer and wholesale distributor of cosmetic products, has filed a trademark infringement action against Yahoo! Inc based on Yahoo!'s Shortcuts feature. Through this ...