Ever been obsessed with a certain look, but you can’t describe it? From Frutiger Aero to Utopian Scholastic, Cari gives your ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands ...

Shelly Freyn (standing), associate professor of marketing in the Alfred University College of Business, leads a mock focus group in which Alfred State College marketing and business students served as ...