Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

Experts fling themselves from one direction to another, but consumers have a steadier sense of what is happening overall.

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to ...

A consumer brand can be a powerful and durable competitive advantage. While brands can naturally erode or strengthen over time, bad management decisions can torpedo the power of a brand very quickly.

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. With the peak holiday season fast approaching, rising prices ...

Size will matter more for Americans in the coming months as rising costs spur manufacturers to make products smaller. Some see the phenomenon of "shrinkflation"—a portmanteau word which British ...

"Shrinkflation" is when brands charge the same amount for less product. It's a sneaky way for brands to hide growing prices and avoid product price hikes. TikTokers have taken to calling out examples ...

Artificial intelligence (AI) is transforming how companies set prices—but experts warn algorithm-driven personalized pricing risks alienating consumers and inviting regulatory backlash. Subscribe to ...