It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or ...

The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the ...

RANCHO CUCAMONGA (CBSLA.com) — "I spend more than I probably should." Lena Press, like many of us, buys things she wants but doesn't particularly need. "I can't seem to be OK with the things that I ...

Some valuable insights from a study from Nielsen/inPowered MediaLab study on the lift impact of product reviews by users, experts and brands. The Research Brief is reported here in the context of the ...

Marketing Science, Vol. 19, No. 1, Special Issue on Marketing Science and the Internet (Winter, 2000), pp. 4-21 (18 pages) Despite the explosive growth of electronic commerce and the rapidly ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our ...