Images in contemporary consumer culture may be seen as an emergent form of writing. Researchers argue that mass communications technology has created a "cultural classroom" in which the world's first ...
This study tests the effectiveness of global consumer culture positioning (GCCP) in terms of perceptions of soft-sell (indirect and image-based) and hard-sell (direct and information-based) appeals ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback