Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

There’s a reason for that, and it points to a bigger consumer trend. When Dollar Tree first announced that it was shifting its base price point from $1 to $1.25, there was a world of backlash from ...

Inc42 and Vinculum Group recently hosted the second edition of ‘Building The Next Consumer Engine’ in Delhi NCR, attracting ...

Black Friday 2025 is here. Amid vast economic concerns, consumer behavior and spending are very different from previous years ...

When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to ...

Successful brands approach storytelling as a strategic function because they understand that the right narrative can change ...

C-store retail media helps CPG brands boost sales.

Jewelry hasn’t lost its shine for gift-givers this holiday season, but business owners are expecting a bit more price ...

A company dumps toxic chemicals into a river to save money. Around the same time, a major storm strikes and causes damage to that same company. Is it just a coincidence? According to new research from ...