Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

A company offering “the first” decentralized machine learning platform on the blockchain says it can help businesses better predict their customers’ decisions. A company says it has created the first ...

The Journal of Consumer Affairs seeks to make available high quality research on consumer behavior, consumer and household decision making, and the implications of private business practices and ...

The pricing of products and services sold over the Internet channel is becoming more dynamic. In part this is due to the increasing use of auction models in business and consumer markets to sell ...