Teams play not for a national title but often for a generic trophy stamped with ... on to become the Pop-Tarts Bowl -- but the baked snack is also sponsor of the Citrus Bowl.

K), sponsor of both the Pop-Tarts Bowl and Cheez-It Citrus Bowl, to make the Pop-Tarts game trophy look like a toaster — a nod to the popular toaster pastry. Read: Florida man arrested for ...

After finishing up the regular season on a six-game winning streak which led to a 9-3 overall record, South Carolina will look to claim its 10th win in the Citrus Bowl which will be the most in a ...