It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Once upon a time, great psychological thinkers bestrode the earth. William James, Sigmund Freud, Jean Piaget, Fred Skinner, ...

The stories of superheroes and heroes resonate with us because they tap into some essential truths about human nature, about our yearnings and aspirations, our demons and dilemmas, our fears and our ...

Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic.

If you look up the 25 highest-grossing movies worldwide, you’ll quickly learn what archetypal character dominates the global consciousness these days: the hero. But for Carl Jung, the Swiss ...

The term "archetype," as used in advertising, is based on Carl Jung's theory that humans have an innate tendency to use symbolism to understand concepts and that the subconscious plays a role in ...