Adweek on MSN
Carl's Jr continues risqué reboot, putting an AI-spin on its Y2K Paris Hilton car wash ad
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
Inside, a gaggle of bikini-clad Paris Hilton with laser-like eyes. The AI versions, carrying sponges, squeegees and buckets ...
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