Car emblems and logos are more than just symbols; they represent the heritage, values, and identity of a brand. These iconic ...

Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...

Every car has an origin story. Here's how some of your favorite auto brands got their names. How many did you know?

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. Not only must new vehicles meet every safety and governmental regulation, but getting the ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

Some of the coolest badges and logos in the auto world have something in common — they're based on someone's coat of arms. Which makes sense since those displays were originally created to help ...