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So far in 2025, the year’s biggest cultural events have served as launchpads for several of the industry's latest cancer awareness campaigns. At the Super Bowl this week, Novartis and Pfizer shelled ...

While all eyes are on the commercials set to run during Super Bowl LIX, Eli Lilly and Company opted to advertise during another widely-watched live event: the 67th Grammy Awards. Lilly rolled out its ...

To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s biggest stages. The drugmaker’s first-ever Super Bowl ad is set to air ...

Wendy Harpp was diagnosed with stage 3 rectal cancer at age 55, despite having no symptoms and a previous clean bill of health. Harpp is now a survivor and advocate for colorectal cancer awareness, ...