In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

Embedding compliance into CRM processes strengthens customer trust and ensures transparent data handling. Leadership commitment and continuous employee training are essential to building a lasting ...

Go to any CRM vendor’s website and you’ll be inundated with wondrous tales of how the CRM system can transform your business, increasing profitability and customer satisfaction at the same time.

When scaling sales teams at your software company, hiring great salespeople and maintaining great sales discipline are the most important factors in determining success. Based on my experience, I ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...