GENERAL IDEA, the brand agency at the ​​intersection of brand, talent, entertainment, and culture, today announced key ...

An Asia Pacific survey is giving us a better sense of what motivates agency marketing professionals to take their careers to in-house brand teams. Grace Blue’s 2019 Migration Report surveyed 319 ...

For agencies and brands, finding high-quality talent can make all the difference in a campaign’s success. Backstage connects you with a vast pool of diverse talent, enabling fast and reliable casting ...

When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ...

AKA announced that Ellison Abbott has joined the agency as Head of Brand and Talent Partnerships, a new role designed to create, lead, and scale a talent integrated brand partnership offering at the ...

TS Talent Group, LLC has formally launched as a specialized agency dedicated to overseeing the operational and compliance facets of brand partnerships involving well-known public figures. TS Talent ...

The creator economy is not a trend. It is the reorganization of media, culture and commerce around human trust at digital scale. The companies that build the infrastructure for th ...

The traditional agency model is rapidly becoming outdated as it struggles to keep pace with the evolving needs of modern brands. For decades, many large agencies have operated on a model weighed down ...