Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

It has been almost two years since BLACKPINK member Lalisa Manobal, or more commonly Lisa, was seen with a Labubu attached to her bag. Since then, the toy has been everywhere, dominating the market ...

Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a Happy ...

Blind boxes. The thrill lies in buying something without knowing what’s inside, hoping for one character and praying that you don’t get your least favorite. If you are disappointed, there’s the ...

Labubu fans will have another chance to purchase two of Pop Mart's popular Labubu blind boxes on Oct. 10, according to the Pop Mart website. The Labubu blind boxes – which hide the exact content of ...

In recent months, the concept of the "blind bag" has jumped from collectables to comic books, with series launching with "blind bags" containing all manner of mysterious things. Pioneered by the comic ...

From condoms to 999 gold, we’re seeing crazier mystery items every day as businesses hop on the blind box trend.